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Should you employ in-house telemarketers or use a telemarketing agency? Marketing Articles | December 3, 2010
B2B telemarketing is seen as a proven business-to-business marketing tactic for many companies. But, there?s always the question of who actually does it.

Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist telemarketing agency?



Let?s put aside how to find a good telemarketing agency, and focus on the question of whether you should use internal resource or hire an external? telemarketing agency.

For many companies Black Texans Jersey , there are three compelling reasons to use a telemarketing agency:

1)??? Focus

2)??? Capabilities

3)??? Cost

This article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.

1)??? Focus

Firstly, a strong reason for using a telemarketing agency is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource Texans Jersey Sale , will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.

But, let?s be honest about what really happens in most businesses: they find something else to do.

Unlike a telemarketing agency, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform. And Cheap Texans Jersey , believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people ?just to cold call? rather than use a telemarketing agency. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.

Using a telemarketing agency means that you have a resource focused on telemarketing for your business. By using a telemarketing agency you ensure a continual effort to generate leads, not the reluctant Texans Benardrick McKinney Jersey , ad-hoc approach you will get form your own people.

2)??? Capabilities

Hand-in-hand with the issue of focus is that of capabilities. By working with a telemarketing agency you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won?t match a good telemarketing agency when it comes to making outbound calls.

External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and ?pitch? development which your own people will lack.

Think about it; a good telemarketer working in a small telemarketing agency will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years, that?s over 50,000 pitches. That?s a level of telemarketing experience you will only get by working with a telemarketing agency; you?ll never get it from an in-house employee.

3)??? Cost

Finally Texans Kevin Johnson Jersey , another reason for many companies to consider using a telemarketing agency is cost.

When comparing using your people, or even yourself as the owner of a small business, against the cost of a telemarketing agency, the costs are pretty compelling.

A telemarketing agency will charge, on average around ￡250 per day for a telemarketer. That?s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing Texans Nick Martin Jersey , the cost justification stacks up in favour of the telemarketing agency.

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